Several School of Management, Information Technology and Governance academics presented papers at the recent 17th European Conference on Research Methodology (ECRM) for Business and Management Studies.
The academics were Professor Maxwell Phiri, Dr Mfazo Cliford Madondo, Professor Brian McArthur and Dr Andrisha Beharry Ramraj.
The international conference, which took place at the University of Roma TRE, Italy, brought together seasoned researchers and practitioners from a variety of countries including Australia, Belgium, Brazil, Canada, Czech Republic, Denmark, Finland, Germany, Iran, Ireland, Italy, Lithuania, New Zealand, Pakistan, Poland, Portugal, Russia, Slovakia, South Africa, Sweden, Taiwan, Thailand and the United Kingdom.
A total of 62 papers were presented on various areas of research methodology in the domain of Business Management Studies.
The paper by Madondo and Phiri in the PhD Research Colloquium category was titled: Interrogating Research Approaches in Business Management in South Africa: A Mixed Methods Researchandexplored methodological adoption and application of mixed methods in South African business management studies focusing on 45 articles published in 10 business management journals. The authors looked at the extent to which these articles are showing preference towards the application of either qualitative or quantitative methods instead of a mixed methods approach in business management research projects. The paper recommends urgent attention of the teaching of the mixed methods research approach for postgraduate business management students and practitioners in South Africa.
McArthur’s paper was titled: Facilitation Challenges in Asynchronous Virtual Focus Groups while Ramraj’s paper, co-authored with Professor Stephen Migiro and Dr John Amolo, was titled:The Debatable Paradigm of Mixed Methods.This study explores the role of mixed methods research methodology and its controversies by seeking to answer the question whether mixed methods add anything in terms of value to research besides what the two methodologies advance.